Anne and Jonas Beiler didn’t set out to create pretzel perfection when they purchased a Pennsylvania farmer’s market stand in 1988. Instead, they hoped to provide free counseling services to families and couples in their community, and purchased the stand to provide the income needed for their vision. After some experimentation and a few mishaps, Anne and Jonas created a pretzel that customer quickly dubbed “better than the best you’ve ever tasted,” which is the same pretzel we all know and love today.
Twenty-four years later, customers are enjoying Auntie Anne’s Pretzel products, dipping sauces, and signature beverages in more than 1,200 locations in 46 states and more than 23 countries. Auntie Anne’s has built its brand on the foundations of the people-focused philosophies established by its founder, quality products, exceptional customer service, attractive and efficient stores, and the fun activity of pretzel making. Today, Auntie Anne’s rolls more than 500,000 pretzels every two days, which is enough to feed a pretzel to every person living in Lancaster County, Pa. (home to Auntie Anne’s, Inc.).