‘Inspire and develop the builders of tomorrow’
LEGO's ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.
Children want to have fun and parents want to raise happy children. LEGO believes these goals of fun and happiness respectively are very well connected. We also see that parents and children are coming closer together through play. Our promise to children and the adults in their lives is to deliver Joy of Building and Pride of Creation.
Sign up for a LEGO Club Meeting at the LEGO Store and meet other LEGO Club members, participate in fun, themed building activities, and get an exclusive LEGO Club t-shirt! There is a new theme and build every month!
Club meetings are available for one hour prior to the Store opening on select Saturdays during the month.
Cost per meeting is just $25 per child and includes a free, exclusive LEGO Club t-shirt!