Over 50 years of Exploration and Innovation

The North Face fundamental mission remains unchanged since 1966: 
Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.

INTRODUCING THE NORTH FACE AT 50

To some, we’ve been part of your lives for decades – since the Grateful Dead played our opening night in ‘66 or Scot Schmidt transported us into the era of extreme skiing in the 80’s. For others, we’ve only just met. To all, new and old, novice and expert, we believe we are more than a collection of fabrics and zippers. We are a global movement that celebrates, encourages and enables exploration. We know it is more than putting one foot in front of the other. Exploration transforms the soul. It is social, creative and intellectual. It happens on the rock or the street. We exist to inspire you to explore.